The tipping point : how little things can make a big difference / Malcolm Gladwell.

The tipping point : how little things can make a big difference / Malcolm Gladwell.

By
Gladwell, Malcolm, 1963-

Publication Date
2002, 2000

Publication Information
Boston, Mass. : Back Bay Books/Little Brown and Company,

Edition
1st Back Bay pbk. ed.

Physical Description
301 p.

Subject Term
Social psychology.
 
Contagion (Social psychology)
 
Causation.
 
Context effects (Psychology)

Summary
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Language
English

ISBN
9780316346627

General Note
Includes index.


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