Generation ageless : how baby boomers are changing the way we live today--and they're just getting started / J. Walker Smith and Ann Clurman.
Generation ageless : how baby boomers are changing the way we live today--and they're just getting started / J. Walker Smith and Ann Clurman.
By
:
Smith, J. Walker.
Publication Date
:
2007
Publication Information
:
New York : Collins,
Edition
:
1st ed.
Physical Description
:
286 p. : ill.
Subject Term
:
Baby boom generation -- United States.
Baby boom generation -- Retirement.
Baby boom generation -- United States -- Economic conditions.
Additional Contributors
:
Clurman, Ann.
Bibliography Note
:
Includes bibliographical references and index.
Summary
:
Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments—Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists—to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group.
Language
:
English
ISBN
:
9780061128981
Library | Collection | Collection | Call Number | Status |
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Bay Roberts (ABR) | Adult NFic | Adult Non-Fiction | 303.38 SM6 | Checked In |
Bell Island (ABI) | Adult NFic | Adult Non-Fiction | 303.38 SM6 | Checked In |
Burin (BBN) | Adult NFic | Adult Non-Fiction | 303.38 SM6 | Please Request |
Carbonear (ACR) | Adult NFic | Adult Non-Fiction | 303.38 SM6 | Checked In |
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