The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; with Carlye Adler.
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; with Carlye Adler.
By
:
Aaker, Jennifer Lynn.
Publication Date
:
2010
Publication Information
:
San Francisco, Calif. : Jossey-Bass,
Edition
:
1st ed.
Physical Description
:
xxv, 211 p. : ill.
Subject Term
:
Internet marketing -- Political aspects.
Social media -- Political aspects.
Internet -- Social aspects.
Social responsibility of business.
Social change.
Additional Contributors
:
Smith, Andy, 1968-
Adler, Carlye.
Bibliography Note
:
Includes bibliographical references and index.
Language
:
English
ISBN
:
9780470614150
General Note
:
"A Wiley Imprint."
| Library | Collection | Collection | Call Number | Status |
|---|
| St. John's - A.C. Hunter (SJH) | Adult NFic | Adult Non-Fiction | 658.872 AA4 | Checked In |