Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
By
:
Lindström, Martin, 1970-
Publication Date
:
2011
Publication Information
:
New York : Crown Business,
Edition
:
1st ed.
Physical Description
:
xi, 291 p.
Subject Term
:
Consumer behavior.
Consumers -- Psychology.
Brand choice -- Psychological aspects.
Marketing -- Psychological aspects.
Neuromarketing.
Bibliography Note
:
Includes bibliographical references and index.
Language
:
English
ISBN
:
9780385531733