The fall of advertising and the rise of PR / Al Ries and Laura Ries.

The fall of advertising and the rise of PR / Al Ries and Laura Ries.

By
: 
Ries, Al.

Publication Date
: 
2004, 2002

Publication Information
: 
New York : HarperBusiness,

Edition
: 
1st HarperBusiness pbk. ed.

Physical Description
: 
xxi, 295 p. : ill.

Subject Term
: 
Advertising.
 
Brand name products.
 
Public relations.

Additional Contributors
: 
Ries, Laura.

Language
: 
English

ISBN
: 
9780060081997


LibraryCollectionCollectionCall NumberStatus
Carbonear (ACR)Adult NFicAdult Non-Fiction659 R44Checked In