What's in a name? Well, if you share your moniker with the likes of some of the most revered, infamous, and sometimes dreaded names in history, plenty. This is Earnest Hemmingway's lifelong plight, but something more recent is on his plate: His father is pressuring him to come home and play an active role in running the family clothing business. And as a complex familial battle plays out, Earnest's inherited name leads him in unexpected directions.