Is the English language being corrupted by texting and social media? Rethinking the usage guide for the 21st century, Pinker applies insights to the challenge of crafting clear, coherent, and stylish prose. He tells how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He shares how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.