Sports psychologist Bob Rotella has advised professional golfers, NBA superstars and business executives on how to flourish under pressure and overcome challenges. He's distilled his decades of in-depth research and practical experience into a this potential-unlocking guide. This exciting book describes performance principles that have proven themselves in countless competitive situations, in arenas from which only the strongest minds emerge triumphant. Full of insights that you can use in the office, the classroom, or wherever your quest takes you. How to keep your mind from holding you back. How to make a commitment, how to persevere, how to deal with failure - and how to create a self-image that promotes confidence and accomplishment. Any successful life starts with how you see yourself.