Sunny Bonnell and Ashleigh Hansberger bring their wisdom and insights to this radical "outside the box" business guide written specifically for the mavericks, oddballs, and visionaries they call Rare Breeds. While most advice guides encourage you to change your inherent characteristics to get the job, get the promotion, get the client, Bonnell and Hansberger identify a different approach: instead of trying to conform, march to the beat of your own drum. By following your own path, you'll find your success. They know this approach works based on their own experience. When these iconoclastic thinkers behind the company acclaimed by the Chicago Tribune and Forbes started their company, they didn't follow the rules of most leadership books and business school courses. Instead, they used the traits often considered shortcomings as tools for creation and growth. Combining examples and practical tools, Bonnell and Hansberger identify seven vices-turned-virtues--Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional--to help disruptors and trailblazers discover their inner Rare Breed and tap into them to realize their full potential in work and life.