Reach : create the biggest possible audience for your message, book, or cause / Becky Robinson.
Reach : create the biggest possible audience for your message, book, or cause / Becky Robinson.
By
:
Robinson, Becky.
Publication Date
:
2022
Publication Information
:
Oakland, Calif. : Berrett-Koehler Publishers,
Physical Description
:
xi, 209 p. : ill.
Subject Term
:
Social media -- Marketing.
Internet marketing.
Consumer behavior.
Bibliography Note
:
Includes bibliographical references and index.
Summary
:
Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But if people try to reach everybody, they won't really connect with anybody. To make a difference, people need to target the people who will most benefit from what they have to say. REACH provides a clear and structured approach to creating a consistent online presence that will support the biggest possible impact for any message. Becky Robinson provides a framework and approach to carefully cultivate and grow a following by consistently providing valuable content online over time.
Language
:
English
ISBN
:
9781523000876
Library | Collection | Collection | Call Number | Status |
---|
St. John's - A.C. Hunter (SJH) | Adult NFic | Adult Non-Fiction | 658.872 R56 | Checked In |