The He-Man effect : [graphic novel] how American toymakers sold you your childhood / Brian "Box" Brown.
The He-Man effect : [graphic novel] how American toymakers sold you your childhood / Brian "Box" Brown.
By
:
Brown, Box.
Publication Date
:
2023
Publication Information
:
New York : First Second,
Physical Description
:
258 p. : ill.
Subject Term
:
Toys -- History.
Toy industry.
Television advertising.
Child consumers.
Toys -- Psychological aspects.
Genre
:
Graphic non-fiction.
Bibliography Note
:
Includes bibliographical references.
Summary
:
Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit.
Language
:
English
ISBN
:
9781250261403
Library | Collection | Collection | Call Number | Status |
---|
Conception Bay South (ACS) | Adult NFic Graphic Novel | Adult Non-Fiction Graphic Novel | 688.720685 B81 | Checked In |
Corner Brook (WCB) | Adult NFic Graphic Novel | Adult Non-Fiction Graphic Novel | 688.720685 B81 | Checked out |
St. John's - A.C. Hunter (SJH) | Adult NFic Graphic Novel | Adult Non-Fiction Graphic Novel | 688.720685 B81 | Checked out |