Trust me, I'm lying : confessions of a media manipulator / Ryan Holiday.

Trust me, I'm lying : confessions of a media manipulator / Ryan Holiday.

Alternate Title
Trust me, I am lying

By
Holiday, Ryan.

Publication Date
2012-2013

Publication Information
London : Portfolio/Penguin,

Physical Description
xvii, 301 p. : ill.

Subject Term
Blogs.
 
Marketing.
 
Public relations.
 
Social media -- Economic aspects.

Bibliography Note
Includes bibliographical references (pages 289-292) and index.

Summary
An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections through fake story planting and misleading marketing tactics.

Language
English

ISBN
9781591846284


LibraryCollectionCollectionCall NumberStatus
St. John's - Michael Donovan (SJB)Adult NFicAdult Non-Fiction659.2 H71Checked In