The chief protagonist Ong Kian Teck, a gifted, hard-working creative designer in an advertising firm, epitomizes the successful Singaporean. Yet as Kian Teck's daily life unfolds we see an intense but ineffectual man searching, Kafka-life, for something but not quite knowing what. In his blind quest Kian Teck experiments with drink, sex, the stock market, designer clothes, flashy cars, even drugs... all the trappings of materialistic, consumer-driven Singapore.The other protagonist, Chan Kok Leong, an accounts clerk, strives to free himself from the drudgery of his job and the pain of life with his family in their small, high rise flat in Toa Payoh.