Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposÔe, it is the first book to uncover a betrayal of the central promises of the information choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.