Build your customer strategy : a guide to creating profitable customer relationships / James G. Barnes.
TITLE:
Build your customer strategy : a guide to creating profitable customer relationships / James G. Barnes.
By:
Publication Date:
2006
Publication Information:
Hoboken, N.J. : John Wiley,
Physical Description:
202 p. : ill.
Subject Term:
Bibliography Note:
Includes bibliographical references and index.
Summary:
Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of.
Language:
English
ISBN:
9780471776604
