Cover image for Contagious : [sound recording (CD)] why things catch on / Jonah Berger.
Contagious : [sound recording (CD)] why things catch on / Jonah Berger.
TITLE:
Contagious : [sound recording (CD)] why things catch on / Jonah Berger.
Publication Date:
2013
Publication Information:
New York : Simon and Schuster Audio,
Edition:
Unabridged.
Physical Description:
6 sound discs (ca. 7 hr.) in 1 container.
Additional Contributors:
Performer:
Read by Keith Nobbs.
Summary:
Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Language:
English
ISBN:
9781442359376
General Note:
Compact discs (CDs)