Who be JimBob? Who be the monk? Who be Mentor? What be mentoring? Rising Above conventional wisdom, cherished belief and group think. Rising Above Self. Schoenberg's JimBob may be considered an unrefined redneck by some, yet his sometimes acerbic but always penetrating views of major trends in our society cuts through the rhetoric and helps people understand what is happening in the world around them, how they can better think for themselves and not get swept downstream by the conventional wisdom that pollutes so much of mainstream media.