Cover image for Brick by brick : [online electronic book] how LEGO rewrote the rules of innovation and conquered the global toy industry.
Brick by brick : [online electronic book] how LEGO rewrote the rules of innovation and conquered the global toy industry.
TITLE:
Brick by brick : [online electronic book] how LEGO rewrote the rules of innovation and conquered the global toy industry.
Publication Date:
2013
Additional Contributors:
Summary:
Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.
Language:
English
ISBN:
9780307951625