TITLE:
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; with Carlye Adler.
Publication Date:
2010
Publication Information:
San Francisco, Calif. : Jossey-Bass,
Edition:
1st ed.
Physical Description:
xxv, 211 p. : ill.
Bibliography Note:
Includes bibliographical references and index.
Language:
English
ISBN:
9780470614150
General Note:
"A Wiley Imprint."
