TITLE:
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
By:
Publication Date:
2008
Publication Information:
New York : Harper,
Edition:
1st ed.
Physical Description:
280 p. : ill.
Bibliography Note:
Includes bibliographical references (p. [259]-267) and index.
Summary:
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
Language:
English
ISBN:
9780061353239
