Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson show how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint--for memorable, meaningful, and persuasive visual stories. Change your approach--and transform your results!