Develop or Perish is an illustrated companion to Escape Hatch by Gerhard P. Bassler. Most of the pictures in this book were offered for publication by the more than 100 immigrants and Newfoundlanders interviewed about Newfoundland’s New Industries of the 1950s and 1960s. The immigrant interviewees included German, Austrian, and Latvian workers and managers, as well as some of their wives and adult children. Premier J.R. Smallwood had recruited them from Germany, along with 15 of the 17 industries that employed them, to industrialize Newfoundland after it had joined Canada in 1949. Along with additional images from archives and newspapers, these photos provide a unique pictorial record of the New Industries story.