TITLE:
Public relations for dummies / by Eric Yaverbaum with Robert Bly and Ilise Benun.
By:
Publication Date:
2006
Publication Information:
Hoboken, N.J. : Wiley,
Edition:
2nd ed.
Physical Description:
358 p. : ill.
Bibliography Note:
Includes bibliographical references and index.
Summary:
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Language:
English
ISBN:
9780471772729
