The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals the classic and foundational direct marketing techniques that will allow you to be at the front of the new trends, see opportunities that are invisible to most everyone else, and master the emerging tactics before most people even know they exist.