Tales from under the rim : the marketing of Tim Hortons / Ron Buist.
TITLE:
Tales from under the rim : the marketing of Tim Hortons / Ron Buist.
Publication Date:
2003
Publication Information:
Fredericton, N.B. : Goose Lane,
Physical Description:
218 p. : ill.
Subject Term:
Bibliography Note:
Includes bibliographical references and index.
Summary:
The original Tim Horton's founders - Toronto Maple Leafs defenceman Tim Horton, doughnut entrepreneur Jim Charade, and Nova Scotia born franchise wizard Ron Joyce - are all profiled in this examination of the marketing strategies behind Canada's most popular coffee-and-doughnuts chain. Look behind the invention of the apple fritter and the raisin dutchie, how timbits are made, or the origins of "Roll Up the Rim to Win". 2003.
Language:
English
ISBN:
9780864923653
