Hunting, following proper protocol and celebrating the mukushan is the Innu way to honour Atiku Napeu, the caribou man, the master of all caribou and other land animals. As long as he is honoured, Atiku Napeu will keep giving caribou and bless the Innu so that they and their culture can survive. But now the government of Newfoundland and Labrador has imposed a total ban on caribou hunting. The Innu have rejected the ban. This film is about the Innu struggle to keep honouring Atiku Napeu. This film is about Innu survival.