TITLE:
Internet marketing for dummies / by Frank Catalano and Bud Smith.
By:
Publication Date:
2001
Publication Information:
Foster City, Calif. : IDG Books Worldwide,
Physical Description:
317 p. : ill.
Additional Contributors:
Summary:
The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
Language:
English
ISBN:
9780764507786
General Note:
"A reference for the rest of us! The secrets of effective e-mail campaigns - revealed."
