Where there's smoke, there's controversey. Every year 420,000 Americans die from the effects of cigarette smoke. But the tobacco industry's efforts to confront its toxic products and create less deadly cigarettes have resulted in turmoil, failure, as well as an Amademy Ward-nominated film (The Insider). Journey inside a lit cigarette and see how superheated tobacco creates over 45 known carcinogens. Trace the little-known history of "reduced risk" cigarettes, and discover why safer cigarettes developed in the 1960s were discontinued. See how tobacco-specific including tobacco's role in US history, shrewd cigarette marketing, and the impact of the Surgeon General's warning. Then look into the future of "safer" tobacco products, like Accord, a new smoking system that features an external battery-powered tobacco lighter. - on back of DVD jacket.