Robert Chisholm's book about the Darlings (our wonderful wives, mothers and sweethearts) is neither a treatise nor a dissertation, but a fast, racy commentary on a series of selected topics running all the way from buyers to bureaucrats, advertising to shoplifting, profit margins to store locations, games and gimmicks, packages and people. Here is insight and wisdom, garnished with the light touch of many amusing anecdotes, and crisp, startling observations on some of the more controversial ploys of the excited world of marketing and supermarketing.