Best friends Evie, Krista, and Willow are just trying to make it through their mid-twenties in New York. They're regular girls, with average looks and typical quarter-life crises: making it up the corporate ladder, making sense of online dating, and making rent. Until they come across Pretty, a magic tincture that makes them, well...gorgeous. Like, supermodel gorgeous. And it's certainly not their fault if the sudden gift of beauty causes unexpected doors to open for them. But there's a dark side to Pretty, too, and as the gloss fades for these modern-day Cinderellas, there's just one question left: What would you sacrifice to be Pretty?