Giana Van Cleve, the heroine, has fallen in love with a vicious fortune hunter. Her mother, the renowned shipowner and builder Aurora Van Cleve, is desperate to save her daughter. She agrees to support Giana's wedding if Giana agrees to first spend an unusual three months in Rome with her Uncle Daniele. But Giana's uncle takes his bargain far beyond Aurora ever imagined. Thus, Giana first sees Alex Saxton not in a society drawing room, but in a brothel. The next time she sees him, she is one of the virgins to be sold to the highest bidder at the infamous Roman Flower Auction. He wins the bid and her but not for long. Four years later, when Alex meets Giana again in London, she has become a woman intent on success in a man's world. Alex is set on revenge --- he will have her and nothing will stop him.