Cover image for Transitioning to virtual and hybrid events : how to create, adapt, and market an engaging online experience / Ben Chodor, Gabriella Cyranski.
Transitioning to virtual and hybrid events : how to create, adapt, and market an engaging online experience / Ben Chodor, Gabriella Cyranski.
TITLE:
Transitioning to virtual and hybrid events : how to create, adapt, and market an engaging online experience / Ben Chodor, Gabriella Cyranski.
Publication Date:
2020
Publication Information:
Hoboken : John Wiley & Sons,
Physical Description:
193 p.
Additional Contributors:
Bibliography Note:
Includes index.
Summary:
As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more.
Language:
English
ISBN:
9781119747178