TITLE:
The watercooler effect : a psychologist explores the extraordinary power of rumors / Nicholas DiFonzo.
Publication Date:
2008
Publication Information:
New York : Avery,
Physical Description:
291 p.
Bibliography Note:
Includes bibliographical references (p. 225-280) and index.
Summary:
DiFonzo ultimately argues that rumors stem from our deeply rooted motivation to make sense of the world. As social beings, when confronted with an ambiguous or threatening situation, our response is to talk to one another—whether at the dinner table, on the Web, or around the watercooler.
Language:
English
ISBN:
9781583333259
