Marketing exec Lucy Cunningham is thrilled when her firm lands The Palm Club account. The campaign concept for Miami's hottest fitness club was Lucy's idea: take one fitness-challenged woman, put her in front of TV cameras, and into the hands of the club's top personal trainer, Theo Redmond. And there's a big cash reward for each pound shed. It seems like a brilliant idea-until Lucy gets picked to be the guinea pig. It's obvious she needs to drop the pounds, but the idea of letting it all hang out in front of some Malibu Ken jock has her choking on her Milk Duds before she even begins!