Waiting for your cat to bark? : persuading customers when they ignore marketing / Bryan Eisenberg, Jeffrey Eisenberg with Lisa T. Davis.
TITLE:
Waiting for your cat to bark? : persuading customers when they ignore marketing / Bryan Eisenberg, Jeffrey Eisenberg with Lisa T. Davis.
Alternate Title:
Persuading customers when they ignore marketing
Publication Date:
2006
Publication Information:
Nashville, Tenn. : Nelson Business,
Physical Description:
225 p. : ill., + 1 sound disc.
Summary:
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
Language:
English
ISBN:
9780785218975
General Note:
Accompanied by CD.
