Intrinsic motivation-doing a thing for its inherent satisfaction rather than external rewards-is the key to success and satisfaction in any endeavor. A legendary performance coach shares his simple, proven, and fun methods for cultivating and keeping it. To be productive and optimistic about our personal and professional lives, we want to feel that we can understand and influence what is happening around us today, and that we have a reliable insight into what will happen tomorrow. We also require a rich, supportive, and secure social life. As more of us work remotely and the frequency of our in-person contact decreases, this desire for connection and trust has only become more important; the social drive is so strong that our body temperature drops when we feel excluded. To satisfy our psychological needs in today's professional world, we must pursue them consciously and purposefully-but unfortunately, most of us don't know how to do so effectively. Instead, we waste our time on ineffective coping strategies that often make us feel even worse. The true solution to becoming happier, healthier, and more productive is to become intrinsically motivated: To stop wasting time on activities that don't really contribute to our careers or our company's success, eschew the dog-eat-dog culture of modern business, and find ways to take pleasure in what we do-and to do it well. Intrinsic Motivation by Stefan Falk is a comprehensive guide to achieving this goal.