TITLE:
Extraordinary PR, ordinary budget : a strategy guide / Jennifer R. Farmer.
Alternate Title:
Ordinary budget : a strategy guide
Publication Date:
2017
Publication Information:
Oakland, Calif. : Berrett-Koehler Publishers,
Physical Description:
xvi, 164 p. : ill.
Subject Term:
Bibliography Note:
Includes bibliographical references and index.
Summary:
For small organisations, public relations may feel like a luxury to be indulged in at some point in the distant future. This book argues that you don't need a multimillion-dollar budget to have a powerful and influential public relations program. Instead, organizations as a whole should be as committed to public relations as they are to the work they are spearheading.
Language:
English
ISBN:
9781626569935
