Marshall McLuhan : wise guy / Judith Fitzgerald.
TITLE:
Marshall McLuhan : wise guy / Judith Fitzgerald.
Publication Date:
2001
Publication Information:
Montreal : XYZ Publishing,
Volume:
14
Physical Description:
203 p. : ill.
Subject Term:
Summary:
Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."
Language:
English
ISBN:
9780968816677
