Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Business professor Scott Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. How they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. How you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.