Cover image for Why customers really buy : uncovering the emotional triggers that drive sales / by Linda Goodman and Michelle Helin.
TITLE:
Why customers really buy : uncovering the emotional triggers that drive sales / by Linda Goodman and Michelle Helin.
Publication Date:
2009
Publication Information:
Franklin Lakes, N.J. : Career Press,
Physical Description:
256 p.
Additional Contributors:
Language:
English
ISBN:
9781601630414
General Note:
Includes index.