![Cover image for Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ... [et al.]](/client/assets/5.898/ctx//client/images/no_image.png "Cover image for Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ... [et al.]")
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ... [et al.]
TITLE:
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ... [et al.]
Alternate Title:
Do-it-yourself advertising & promotion
Publication Date:
2003
Publication Information:
Hoboken, N.J. : J. Wiley,
Edition:
3rd ed.
Physical Description:
324 p. : ill.
Subject Term:
Bibliography Note:
Includes bibliographical references and index.
Summary:
Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever.
Language:
English
ISBN:
9780471273509
General Note:
"Updated information on branding, advertising on the Internet, and in the yellow pages."
