A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan pageA proven process to attract followers and fans and convert them into customers and clientsThe latest updates and step-by-step guidelines for Facebook, Twitter, and LinkedIn, as well as more niche platforms like Instagram and PinterestTips on why, when, and how to use online advertisingEssential advice on content marketing and targeted tactics to enhance your SEOWhy self-expression is the true driver of social media use and how to leverage it for your businessInsights from dozens of leading online marketers and entrepreneurs, with strategies for success.