Aspiring novelist Molly MacGregor laments she will never be like the literary heroines she reads about. Not only does she live in what she thinks the most unromantic region in the world, she is named after one of literature's least romantic heroines, Moll Flanders. Set partly at a shoe store at the world's largest shopping mall in Edmonton where Molly works and partly in an English department where she is a student, Molly of the Mall: Literary Lass and Purveyor of Fine Footwear is a story about love and a story about place. This novel explores Molly's love for the written word, love for the wrong men and the right one, and finally, her hard-won love for her city.