Tackling the problem head on, this guide enables weight loss by conquering the cravings that threaten to jeopardize a diet. It explains what, how, and when to eat in order to reduce the desire to snack and provides a host of tips for switching off food cravings in any situation. Revealing how managing stress, sleep, and exercise reduces cravings, the guide teaches how to increase the body's ability to burn fat, even while sleeping. Simple exercises, recipes, therapies, and supplements to reduce cravings are recommended, and case studies from the authors' patients illustrate how it has worked for them. Dieters can learn how to indulge safely and enjoy the odd treat without fear of relapsing into bad habits. Founded on the latest research into how the brain controls hunger, this is simply the most effective permanent weight loss and health plan.