Bree Bozeman isn't exactly living the life of her dreams. Then again, she isn't too sure what those dreams are. After quitting med school, she's living a pretty chill life in the surf community of Pacific Beach, San Diego...if "chill" means delivering food as a GrubGofer, and if it means "uneventful". Enter Trey Cantu, the boy next door with the perfect face and chiseled abs—a disgraced former surf star. Bree can't believe the chemistry they have. And when her Instagram starts to take off, thanks to an endorsement from popular self-help guru Demi DePalma, it seems like Bree might be a rising star. Maybe, just maybe, following Demi's action plan will help Bree get her life together. But when she makes a shocking discovery about Demi, everything starts to unravel. And to make matters worse, one of Bree's posts links her to Trey—who consciously abstains from social media—putting their whole relationship at risk. Instagram might be free, but when your life looks perfect on camera, what's the cost?