TITLE:
Small message, big impact : the elevator speech effect / Terri L. Sjodin.
By:
Publication Date:
2012
Publication Information:
New York : Portfolio/Penguin,
Edition:
Rev. ed.
Physical Description:
xx, 219 p. : ill.
Summary:
An updated edition of the best-selling reference by the highly sought business and political consultant explains the power of inspiring listeners to learn more about a product or idea, offering practical strategies for building effective arguments, speaking authentically and balancing talking points with complex ideas.
Language:
English
ISBN:
9781591845485
General Note:
Includes index.
