At all stages of the public speaking process, readers learn how to develop and apply strategies to speaking situations they encounter throughout their lives. David Zarefsky, one of today's leading scholars in speech communication, encourages readers to think through and about the public speaking process. Zarefsky urges readers to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful. For anyone wanting to improve their public speaking skills.