Located beneath the snow-capped peaks of Labrador’s Mealy Mountains, Len Rich opened a sportfishing lodge at a pristine site he christened, ‘Awesome Lake.’ This is the true story of how he began his quest, the serious and the humorous sides of becoming an outfitter in an often-inhospitable land. From the landing of the first bush plane to the selling of the lodge a decade later, you’ll relive his adventures–both good and bad. In the end, you may ask yourself why he ever got into the outfitting business in the first place…or you may have developed a yen to try it yourself!