TITLE:
Generation ageless : how baby boomers are changing the way we live today--and they're just getting started / J. Walker Smith and Ann Clurman.
Publication Date:
2007
Publication Information:
New York : Collins,
Edition:
1st ed.
Physical Description:
286 p. : ill.
Additional Contributors:
Bibliography Note:
Includes bibliographical references and index.
Summary:
Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments—Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists—to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group.
Language:
English
ISBN:
9780061128981
