A lot of plays are bad. And one bad play, it seems, can turn us off theater for good. So, what can we learn from the bad play? Jordan Tannahill, after talking to theater heavy-hitters from Australia to Berlin, offers a roadmap for a renewed theater, one that is less insular, less insulting, with better infrastructure. In reconsidering dramaturgy, programming strategies, and alternative models for producing, he aims to turn theater from an obligation to a destination.